I build brand systems that feel considered, cohesive, and unmistakably intentional. Every identity begins with point of view, translated into visual language, digital experience, and physical form. The work balances strategy with soul, creating brands that are clear, consistent, and built to endure.

• Brand Identity & Systems — Distinct visual languages grounded in story, expressed through marks, type, color, and tone.

• Rebrands & Refreshes — Thoughtful evolution that honors what came before while defining what’s next.

• Digital & Web Experience — Websites designed as brand environments: intuitive, confident, and quietly immersive.

• Packaging & Product Design — Tactile expressions that translate product, story, and sensation into form.

• Campaign & Content Design — Cohesive visual systems across film, print, and digital that move and linger.

• Environmental & Experiential Design — Physical moments where brands are felt, not just seen.

I design communication systems that move people with clarity and intent. From outward-facing campaigns to internal alignment, every message is built on truth, emotional intelligence, and strategic restraint. The goal isn’t volume - it’s resonance, trust, and momentum.

• Advertising — Truth-led campaigns that cut through noise and leave a lasting impression.

• Content Development — Human stories, distilled into clear, intentional expressions across every medium.

• Email & Digital Funnels — Thoughtful journeys that build trust, guide action, and convert without force.

• Internal Communications — Messaging that aligns teams, reinforces purpose, and strengthens culture from the inside out.

I work with leadership teams to create clarity before anything is built or launched. Strategy at Figure B is about making informed, deliberate decisions — aligning vision, message, and execution so the work that follows is focused, coherent, and effective.

• Brand & Positioning Strategy — Defining where the brand sits, what it stands for, and how it should be understood.

• Social & Platform Strategy — Establishing clear direction for how and where a brand shows up across digital channels.

• Messaging & Narrative Architecture — Creating a shared language that ensures consistency across teams, touchpoints, and time.

• Customer Journey & Funnel Strategy — Mapping how people move from awareness to trust to action, with intention at every step.

• Campaign & Launch Strategy — Structuring moments of release and visibility with clarity, timing, and purpose.

• Internal Alignment Strategy — Ensuring leadership, teams, and communication are aligned before execution begins.